What happens when your business travelers number one criteria for choosing a hotel is your gym but your only fitness partner relinquished business? Make sure it never happens again.
Introducing the Wellness Passport. Guests get a choice of six wellness options during their stay via new partnerships with local fitness studios ranging from spin classes to traditional gyms.
Our goal was to create consistency and make the Wellness Passport an extension of Halcyon's existing brand while creating an experience that would encourage guests to not only continue their fitness routine while visiting but inspire them to integrate something new.
Creative Direction / Brand Experiences / Copywriting / Collaborations / Print Collateral / Creative Solutions