When a worldwide leader in industrial real estate needed to take their clients out of their element. We helped them find their True North out West.
The goal of the project was to subtly connect the client to the brand through thoughtful touch points along the weekend.
Guests took a coach to a Wyoming ranch where they learned to tame wild Mustangs.
The coach stopped to pick up “hitchhikers” which turned out to be entertainment on the 90 minute ride.
At turndown, attendees found custom blacksmithed spurs to commemorate the weekend.
Aesthetic Strategy / Creative Direction / Storytelling / Bespoke Epherma / Invitations / Experiential Events / Copywriting / Collaborations / Packaging