A leading cabinet manufacturer in North America, Masterbrand sought to inspire designers to create the kitchens and baths of their clients dreams.
Villain created a monthly digital magazine called Interiors centered around trends in the building industry while incorporating MasterBrand product lines.
Clay’s studio had very neutral tones. We wanted to maintain that feel and were careful about placing earthy textures with subdued, complimentary colors.
The magazine proved to inform and inspire as designer engagement reached over three times the industry average.
Aesthetic Strategy / Storytelling / Sales Tools / Creative Direction / Culture Development / Copywriting / Creative Solutions