The client wanted their annual cocktail party to be the most anticipated event of the year…hands down.
A common thread was the simple theme of white gloves. An easily recognizable icon in elevating any event. However the white gloves were not reserved for guest attire. They arrived holding the invitation, showed the number of fingers to correspond with the days as a digital countdown and guided guests through the event from mixing their own drinks to freshening up in the restroom.
Aesthetic Strategy / Creative Direction / Print Invitations / Signage + Wayfinding / Digital