Identity and experiential mountain retreat for a group who’s name comes from the Parable of the Lost Sheep about a shepherd that leaves his flock of ninety-nine sheep in order to find the one that is lost.
The logo was created as a “badge of honor” incorporating an abstract icon of the mountains.
Branded epherma included an extension of the identity with this years theme “Mission Ready”. The tagline “Shoulder to Shoulder” related back to the strength of the group together in accomplishing their mission. A black flag marked basecamp and served as a metaphor for not giving up.
Identity / Creative Direction / Culture Development / Experiential Events / Branded Epherma / Packaging